Hermès first launched eye make-up products

Although the brand is nearly 200 years old, Hermès joined the cosmetic race quite late.In 2020, the brand launched the first set of make-up products but no eye products.In response to the expectations of beauty, at the end of 2023, Hermès officially launched the make-up product set for eye powder, mascara, brush and eyelash clamp.

Packaging design

In this set of products, each eyeshadow panel consists of 4 cells, 2 circles and 2 squares, inspired by the bauhaus style in graphics.Hermès wants to show the aesthetic philosophy and brand identity not only through quality but also the design from the inside out of the product.

The box can be kept and replaced inside the inner core.This is how the brand aims to minimize plastic waste, protect the environment, encourage recycling and reuse in the cosmetic industry.The mirror on the inside is also optimized with large size, making eye makeup easier and more convenient.Each creation is wrapped in Canvas drawstring bags.

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Powder brush made of lacquer wood, contained in orange box.The design is completed to every detail by the Hermès artisans, sending the message about the "silent luxury" (Quiet Luxury), turning each product in the collection into a work of art, suitableMake gifts for loved ones or reward yourself in the last days of the year.

Hermès said mascara is the most featured product in this product.The white metal lid is decorated with sculpture with a base made of gold metal.Brushes are made of vegetable fibers derived from castor seeds, making it easy for her to apply each eyelash from the root to the tops, for a thick, long and curved effect without clumping.

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Multicolor

The eyeshadow collection has 6 color palettes stretching from cold to medium, warm palette: 01 Ombres Pétales (Hong and Plum);02 Ombres TicketGétales (Green);03 Ombres Fauves (amber);04 Ombres Marines (Blue);05 Ombres Fumées (cold and brown soil);06 ombre Mordées (copper -colored yellow).Each table consists of three neutral cells opposite to a prominent box, creating creative accents, encouraging users to try other daily tones.

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Similarly, the mascara comes with 6 different colors: 01 Noir Fusain natural black;02 brun bistre bronze bronze;03 Rouge H mixed with cherry brown and a little purple;04 Bleu Encre dark blue;05 VERT Titien Green;06 Violet Indigo purple purple.The variety of colors helps the make-ups show makeup techniques, color scheme, try with many layouts.

Material and color grip

Le Regard eyeshadow is evaluated by famous beauty bloggers quite durable, smooth chalk, lightweight when hitting the eyes and does not cause skin secretion.Depending on the eye color palette, the chalk will give the effect of fuzzy, satin or sparkling effects.The ingredient table is also environmentally friendly with 72% -98% natural origin, does not contain harmful to the skin and health.

The mascara line also has a formula that contains 97% natural ingredients with millet seeds, Moringa butter, shea butter and white strawberry skin extract.The product is suitable for the eye area, including sensitive eyes and can be removed with warm water.

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With the above factors, Hermès Beauté expects Le Regard make-up make-ups that will help bring the opportunity to beautify makeup, comfortable transforming styles in the year-end festive season.

Á Hien